SIGIA-L Mail Archives: Re: SIGIA-L: "Internal" IA
Re: SIGIA-L: "Internal" IA
From: Jeff Lash (jeff_at_jefflash.com)
Date: Tue Nov 27 2001 - 00:13:51 EST
> I seem to remember someone talking about getting a position doing this kind of
> work in a corporation - in Iowa I think?
That may have been me -- back in the summer I started working as a
usability/IA/webguy for an oil company in St. Louis. (Missouri, Iowa,
whatever. Lots of open spaces and fields.)
> After working with and for large corporations, I feel that there is a place
> for "Big IA" internally with corporations.
Oh, definitely. In my situation, the company already knew that they needed
it, so I didn't really have to sell the position (thought I had to sell
myself to get the position). But, there definitely is a need for IA.
Intranets have long been neglected and people are starting to realize that
an intranets are just as important, if not more so, than internet and
If you read the latest Nielsen report
http://www.nngroup.com/reports/intranet/2001/), you'll see that IA (and
related fields) is needed and often neglected in intranet construction. I'd
go as far as to say that more jobs could be created by having IAs work on
internal sites than external sites. (Of course, convincing companies of this
is a whole different story.)
In my experience, there is definitely a need for user-centered design,
usability testing, and information architecture within the company. I'm the
only one focusing on these things in my organization, but there would be
enough work for several others doing what I'm doing (which makes me feel
better with job security and all). It's definitely an adjustment working for
departments inside a large company as opposed to working on the
vendor/design side, but I'm enjoying it and am learning a lot, especially
about how things work on "the client side."
Incidentally, I set up a group a little while ago to discuss IA/UX/etc. as
it relates specifically to Intranets. It's at
There isn't a whole lot of traffic, but the membership base is fairly large
and responsive, so if you have more specific questions, that might be a good
place to post 'em.
Feel free to email me off-list if you want more info. Hope this helps...
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: Sun Nov 23 2003 - 22:54:53 EST