SIGIA-L Mail Archives: Re: [Sigia-l] Web analytics tools
Re: [Sigia-l] Web analytics tools
From: Joe 10 (joe_at_joe10.com)
Date: Wed Dec 11 2002 - 01:59:31 EST
Ah, me and my darn 'option' key...
Well, ClickTracks seems (from the demo stuff I've seen) better than
some in that it aggregates a bunch of data then wraps it around a
familiar visual environment - namely the site in question then adds
some fairly decent Info-D on it. Even so, I think it would fail the
"20th time test" (or whatever that's called).
Not to critique an individual product though - it looks cool enough
and beats the pants of most other tools in its class, but in the end
is just another spin on log analysis. Logs provide numbers, but
aggregation doesn't do the heavy lifting of analysis and even a good
job of info design (like some of ClickTracks deeper features, which
are quite informative) won't answer multidimensional questions which
need answering to grok the effectiveness of a given feature,
especially in a multi-channel scenario.
Then, there are other apps - ones which truly record every server GET
and can reassemble *pages* of a click track as the viewer saw it...
my god! who's going to look at all this stuff? Out of work IAs? :-)
The problem with all these solutions is they give us more data, not
more information. Business people want their MTV, and they want it on
an 8 1/2 x 11 (or A4) piece of paper. Front and back if it's really
good.
/Joe
At 11:23 PM -0500 12/10/02, Listera wrote:
>"Joe 10" wrote:
>
>> My basic tenant is that apps like ClickTracks - cool as they are -
>> give too many pixels to wade through.
>
>What do you mean by that?
>
>Best,
>
>Ziya
>
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--
Joe Tennis
Information Design Honcho
Joe 10 Group
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Interaction Design | Information Architecture | Usability Consulting
for Web, Wireless and Interactive Media
----------------------
If you're not doing it, you're not doing it.
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When replying, please *trim your post* as much as possible.
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ASIST Annual Meeting:
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Searchable list archive: http://www.info-arch.org/lists/sigia-l/
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